So, what is an AMP website and why is it important?
Google's primary purpose is to serve up relevant results that provide a user-friendly experience. Thus, they have created a new service offering their servers for new AMP websites. These are websites with “Accelerated Mobile Pages”.
The AMP website will look very similar to your current site but will be a separate site built exclusively for speedy mobile viewing. Once built this site is placed on Google's server. Your current website will continue to be seen on searches done from desktops and laptops. Your AMP website will load up at lightning fast speeds for mobile users making it a better experience for those searching for you on their smartphones or tablets.
David explains a little more in this video.
Most importantly you will be ahead of your local competitors if you have your site AMP-lified now!
Google recently started doing this back in 2015 for news related sites. Now they offer it to everyone and we have seen definite improvements in site rankings on mobile search although Google hasn't yet confirmed it as a factor. 😉
Your AMP website will load up at lightning fast speeds for mobile users making it a better experience for those searching for you on their smartphones or tablets.
Remember, more than half of visitors to your website are coming from mobile
We are getting ready to make an AMP site for ourselves and decided to offer our clients and all those we have done work for in the past an exclusive offer. Stay tuned for an update on what AMP looks like for us. 🙂
We can explain things further if you would like us to build your AMP website.