The Unique Selling Proposition (USP) helps you clearly identify with your audience and communicate what you do.
Create your USP! Complete the following sentence for each avatar:
I help __________ do _____________ & ____________ even if _____________.
*We help individuals and families who are in need of recovery and restoration, even if they have failed before.
*I teach weight loss to moms even if they only have three minutes a day to think about weight loss.
From your USP it will be easier to create and develop your story. When you create and publish content online this unique perspective will give viewers a clear picture of who your are and how you can help them.